With over 88% of people relying on customer reviews before making any purchase, it would be a good idea to include at least one comment or testimonial in a customer’ own words when marketing your goods and services. This should be done for every channel that you choose to go with.
Additionally, it is important that you include or highlight some of your sponsors, partners, and investors on your wordpress logo slider as this would also boost your customer turnout and loyalty.
In short winning over customers and retaining them goes beyond just having a presentable website. It requires providing quality products, showing your associations, getting the best website interface, optimizing for mobile, and above all marketing your products and services like never before.
In the event that you choose to use the testimonials for your website, it should be understood that your testimonials should include the following information.
A very detailed description of the type of service you provided or good that you sold. Avoid clutter as it would make it boring. Make the description, short, precise, and onto the point. A targeted description will make your testimonial realistic.
“X delivered my fridge in time. The timing was perfect, super fast, and all for a reasonable fee!”
You should also have a very reasonable explanation n when the service was provided or when the product was bought. Typically, people would love testimonials of the recent work done as opposed to works that were done way back.
The recent testimonials will easily reflect the recent type of customer experience to expect/ get.
Additionally your testimonials should also have identity of the person providing the testimonial. This makes it much more authentic. It also provides it with a face and a reader can easily relate to it. Testimonials with names are much more believable.
Testimonial from - John Jared with a headshot and link back to his website – is perfect and real.
Better still you can go with a video or image of the person giving the testimonial. If your customer is willing to go on screen, thank them and seize the opportunity. This is a great and authentic admission for a testimonial. It is simply the best.
You can create links and post them or allow your customers to post them on third party websites.
The use of testimonials is slightly different to how you would use the logos of your sponsors, investors, partners, and such.
On this other hand a display of their logos using your wordpress logo slider is simply enough to ties the relationship. This is usually very ideal for e-commerce websites that are just staring up and which still have no customers of their own.
By working with the logos of their partners, they create an easy traffic from the customers who already identify with their partners. These customers can in turn meet on their website and counter buy products before acting as ambassadors.
It is really important that you understand how to use every marketing mechanism that you have chosen.