Many businesses today are going online because a significant number of people have taken up the culture of buying online. One of the most important elements of creating a great B2B marketing strategy is creating a lasting website presence. Making your website more effective to your visitors should be your center of attention, many businesses are channeling more money in web design and development, yet there are still many basic requirements of a good B2B website that are still missing.
First, you will need to define your requirements. This will increase your chances of success. Here are few areas you should cover:
First impression is very important
The first impression that visitors get from your website is very important. This is because it represents who you are and what you are offering. You only have a few seconds to create a good impression; otherwise, you will lose your visitors.
First time visitors to your website will be seeking credibility and assurance. Your website should show that there is physical, stable business behind the website and that the company is willing to do business with them.
Make it user friendly
Bad navigation often leads to reduced traffic and high bounce rate. It is important that you use Western T & F navigations formats as they help visitors to find what they are looking for easily and fast. A good site should feature vertical and horizontal navigation for visitors to access critical information easily and quickly.
Update the content on a regular basis
Content is always the king because it governs your choice of keywords, how and what you want to say. Websites that frequently update content on their pages such as blog and news pages convince customers to come back for more.
You may start providing news based RSS feeds on your website to ensure that search engine indexes your website for keywords that are being used. This helps to maintain high visibility of your website in search engines.
Build in integrity
It is important that you offer helpful resources like About US, Our Philosophy, FAQs and Our Mission to help in establishing subjective attributes that customers are looking for. You need to use many ways to showcase content on your website to provide useful information and customer support.
Your design should be your differentiator
Web design mainly focuses on the look and feel of a website. However, visually branding is still very important as it helps to develop credibility and differentiate your offering. You can use templates to differentiate the various parts of a website. Think about images and typography that can make a page look great.
You can achieve a great design and user experience by combining shape, photography, video, sound and graphics. A great b2b pardot website design can create consistency in identity and atmosphere.
B2B websites are different from B2C websites because of user requirements and how they are interacted with. B2B websites usually act like a shop window or a resource for support and advice.